This report presents an in-depth analysis of the evolving film industry in Addis Ababa,
Ethiopia, exploring market dynamics, consumer behaviors, production trends, and
opportunities for sustainable growth. Drawing on data from end-line consumer surveys,
key informant interviews, focus group discussions, and secondary research, the report
examines critical factors influencing the sector, including audience preferences, digital
transformation, market potential, and key challenges. The findings aim to provide
actionable insights for industry stakeholders, investors, and policymakers.