Connect for Culture Africa (CfCA)

Connect for Culture Africa (CfCA) is a new regional initiative that is aimed at strengthening culture sectors across Africa by popularizing the revised African Union (AU) Plan of Action on Cultural and Creative Industries (CCIs), which is an important step by the AU, aimed at strengthening African CCIs to enhance the role they play in achieving sustainable development in order to facilitate the delivery of a wider social and economic impact.

The CfCA initiative will support the priority areas identified in the AU Plan of Action for the Development of CCIs including: Legislation and CCI Policy Framework; Markets for Africa’s Cultural and Creative Industries; Education, Capacity Building, and Sustainability; Finance and Investment; Statistics for Cultural and Creative Industries; and Cultural Infrastructure.

CfCA builds on the experiences and efforts of African culture actors across the continent promoting diverse and vibrant culture and creative sectors. CfCA is the result of dialogues with technical experts at the African Union, Ministries of Culture, researchers and other key actors. Through these dialogues Selam and its partners identified the possibility to strengthen culture and creative sectors in Africa through a regional project.

CfCA intertwines advocacy efforts at regional and national levels through a multistakeholder regional network bringing culture advocates together raising awareness on the benefits of investing in culture for a democratic, inclusive, peaceful, and sustainable social and economic development.

CfCA aims to contribute to the increased voice among culture actors, reflecting their different realities, to influence and participate in democratic and transparent budget processes aiming at securing resources to the culture and creative sectors.


  • Engage in constructive dialogue with regional and national authorities based on their existing commitments to support culture and creative sectors.
  • Follow the commitments to invest in culture through participatory budget monitoring.
  • Develop and publish new research about the culture sector in Africa.
  • Seek synergies with regional political dialogues and high-level initiatives on the role of culture in promoting democratic and sustainable development.
  • Contribute to an increased political will to invest in culture creative sectors aiming at 1% of national budgets.

Supported by:
Swedish Government

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