A landmark moment for SELAM!

On September 1, 2025, SELAM and the African Union Commission (AUC) officially signed a Memorandum of Understanding (MOU) at the African Union Headquarters in Addis Ababa, Ethiopia.

This strategic partnership represents a significant step forward in advancing African culture, social inclusion, and equal access to cultural opportunities across the continent.

For over 28 years, SELAM has been at the forefront of promoting creativity, cultural exchange, and transformation throughout Africa and beyond. The signing of this MOU reaffirms our commitment to leveraging culture as a powerful driver of sustainable development.

We are excited about the future of this collaboration and the opportunities it brings to strengthen the cultural and creative sectors across Africa.

Stay tuned for more updates as this historic partnership unfolds.