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Location: Addis Ababa, Ethiopia

Organization: Selam Ethiopia

Application Deadline: Oct 31 – 2025

About Selam Ethiopia

Selam Ethiopia is a pioneering non-governmental, not-for-profit cultural organization working at the intersection of arts, culture, and development. With over two decades of experience, Selam has established itself as a regional leader in creative sector development, cultural policy advocacy and international cooperation.

Selam’s work is deeply rooted in music as a driver of cultural expression, social inclusion, and creative economy growth. Its flagship initiatives include the Addis Jazz Festival, Muzikawi, the Pan African Network for Artistic Freedom (PANAF), and the Connect for Culture Africa (CfCA) program.

Position Summary

Selam Ethiopia is seeking a dynamic, creative, and strategic Marketing & Communications Coordinator to lead the organization’s communication efforts and contribute to the visibility and branding of both Selam Ethiopia and Muzikawi.

The successful candidate will play a key role in shaping how Selam engages with audiences, partners, and the media  both locally and internationally. This role combines storytelling, marketing strategy, brand management, and digital communication to strengthen Selam’s image as a Pan-African leader in arts and culture.

Key Responsibilities

• Strategy & Planning
  • Implement Selam Ethiopia’s Communications and Marketing Strategy.
  • Develop annual and project-specific communication plans for visibility, audience engagement, and brand development.
• Content Development & Media
  • Create high-quality written and visual content (press releases, newsletters, social media, promotional materials, multimedia).
  • Manage and grow Selam Ethiopia’s digital platforms (website, social media, newsletters).
  • Coordinate media relations — including press conferences, interviews, and coverage of Selam events.
• Branding & Visibility
  • Ensure consistent application of Selam Ethiopia’s brand and visual identity across all outputs.
  • Design and manage marketing materials for festivals, events, and campaigns.
  • Support audience development through creative campaigns that enhance public engagement, ticket sales, and brand reach.
• Partnerships & Promotion
  • Collaborate with program teams to ensure visibility for ongoing projects and partnerships.
  • Develop promotional strategies targeting youth audiences, cultural tourists, and creative industry stakeholders.
  • Support sponsorship visibility and partner communication deliverables.
• Monitoring & Reporting
  • Produce periodic communication reports (digital analytics, media coverage, campaign performance).
  • Conduct brand audits and collect lessons learned to improve future campaigns.

Qualifications & Skills

• Bachelor’s degree in Communications, Marketing, Media Studies, or related field.
• Minimum 4 years of experience in communications, preferably within the cultural or NGO sector.
• Excellent writing and speaking skills in English and Amharic; other local or international languages are a plus.
• Proven experience in digital marketing and social media management.
• Familiarity with Ethiopia’s culture and creative sector and understanding of the Pan-African creative ecosystem.
• Strong design and layout skills (experience with Canva, Adobe Suite, or similar tools).
• Excellent organizational and event coordination abilities.
• Strategic thinker with attention to detail and ability to work under pressure.

Desirable

• Experience working on cultural events, creative hubs, or festivals.
• Knowledge of media relations, photography, or videography.
• Understanding of heritage communication and audience development in cultural contexts.

How to Apply

Interested candidates are invited to submit:

1. A cover letter (max 1 page) outlining motivation and relevant experience.
2. A detailed CV (max 3 pages).
3. Links or samples of previous communications work (social media, campaigns, writing, or design).

Send applications to: meron@selam.se with the subject line “Marketing & Communications Coordinator – Selam Ethiopia” by Oct 31.

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This partnership goes beyond music — it’s a celebration of Ethiopia’s rich cultural heritage, a platform to bring Ethio-jazz to the global stage, and a commitment to supporting the creative industries and community-building through culture.

Together, we are working to shape the future of Addis Ababa as a vibrant cultural hub and international destination.

Stay tuned for more updates as we prepare for an unforgettable festival experience!

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On September 1, 2025, SELAM and the African Union Commission (AUC) officially signed a Memorandum of Understanding (MOU) at the African Union Headquarters in Addis Ababa, Ethiopia.

This strategic partnership represents a significant step forward in advancing African culture, social inclusion, and equal access to cultural opportunities across the continent.

For over 28 years, SELAM has been at the forefront of promoting creativity, cultural exchange, and transformation throughout Africa and beyond. The signing of this MOU reaffirms our commitment to leveraging culture as a powerful driver of sustainable development.

We are excited about the future of this collaboration and the opportunities it brings to strengthen the cultural and creative sectors across Africa.

Stay tuned for more updates as this historic partnership unfolds.

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Time: 3:00 PM – 5:00 PM EAT | Zoom

Hear powerful first-hand accounts from artists who have endured harassment, exile, and censorship. Explore the legal frameworks, support systems, and advocacy strategies working to protect creative voices under threat across Africa.

Don’t miss it!

Reminder: Registration closes on 27 August 2025 — don’t miss your chance to be part of this dialogue!

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This session will focus on the State of Artistic Freedom Report 2025, published by Freemuse, with a dedicated lens on the African context. The webinar aims to spark meaningful dialogue around the realities, challenges, and opportunities for artistic expression across the continent.

We warmly invite our partners, creatives, advocates, and all interested stakeholders to join us—as participants and contributors to this important conversation.

Event Details:

• Date: Friday

• Time: 4:00 PM – 5:30 PM (EAT)

• Topic: The State of Artistic Freedom in Africa – 2025 Report Review

• Hosted by: PANAF

Registration:

Spaces are limited, and registration will close soon.
Secure your spot now: Click here to register

We look forward to your participation in shaping the future of artistic freedom in Africa.

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